Let the Gig Economy Work for You

Jun 27 2016

Newsworthy Topic or Not- Trends in Gig Economy

There has been a lot of news circulating lately about the pros and cons of the gig economy. Some news outlets like MSN and the Financial Post are profiling the upsides of the gig economy, commenting that today’s workforce is seeking freelance work primarily because of the flexibility to work when and where they want.

For businesses, contract labor is beneficial because work can get done faster without the labor of on-boarding a full time employee and can fully vet the contract worker to make sure they are a right fit for the organization. Other news sources are on the fence.

In a recent article, 58% of the American contingent workforce think that employers are exploiting loopholes due lack of industry regulation.

Should it be a part of your business agenda?

Such news articles like these causes decisions makers like you to wonder will the gig economy work for you or against you. The decision is ultimately up to you on whether or not the new “gig economy”, freelance workforce is on the top of your business agenda.

Role of Millennials in the Gig Economy

Let’s examine some statistics about the shift in workforce, the influence of millennials and their way of work, and the evolution of technology that has enabled this sort of lifestyle to exist within today’s workforce. What I hope you gain from the blog is that the gig economy is really not a bad thing. It’s all about how you prepare for it today and the future of your business.

The most essential component of the trending and growth of the “gig economy” is the millennial workforce. The “wear-a-suit”, corporate culture has almost become extinct in Corporate America. A Huffington Post article states that only 1 in 7 college grads want to work for a large company as they fear being lost in the corporate ladder climb to success.




Recent grads are now searching for jobs that invest in the company culture to create open and shared spaces and foster a more personalized employee experience. What this means for employers is that an on-demand, freelance workforce should be at the forefront of your growth agenda, especially if you want to hire the best talent in the industry.

Mobility Drives the Gig Economy Workforce

Secondly, as we all know, our businesses revolve around and on our mobile device. The more we can do on our phones the better. I mean think about it. If you are browsing the web on your phone, surfing a particular site, and a pop up appears stating “view in mobile app”, you are more likely to download the mobile version of it to continue browsing. We are seeing a spike in using mobility to manage and hire contingent labors with the rise of companies like Uber and Lyft.

What if you were a CTO or VP of Operations, you have back-to-back meetings, and no time to review applications. Just like the millennial workforce, you want things done faster and smarter and sooner.

Having an app where you can merely swipe, tap, and click, all in a matter of seconds would make your job a lot easier.  Mobility removes the friction around these traditional processes and increases speed of execution.

Optimizing Your Existing Workforce

With the GoJentha Mobile Platform, it allows not only employers to hire credentialed workers but also those looking for employment to source jobs in real-time right on their mobile device. GoJentha is an on-demand staffing solution for job placement that will enable you to flex your workforce up or down to meet any seasonal demand shifts.

For example, if you are a major retailer that needs to increase your deliveries during the holiday seasons, you can quickly hire temporary workers, like students on winter break from school, to manage your last mile delivery. From employee to employer, everything can be managed on your mobile device.

With a solution like GoJentha, you can make your business suitable and attractive to millennial talent by using a device that you need- your mobile phone. The gig economy is not really a bad thing, it’s all about how you enable your crowd- YOUR WAY.